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Sales | Revenue | Compete | Partner | Thrive - For CEOs and Those With P&L Responsibilities
CEO Notes Newsletter

"For CEOs and Those With P&L Responsibilities"
Sales | Revenue | Compete | Partner | Thrive

Past and Forthcoming CEO Notes Articles
 
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Past and Present CEO Notes Subjects

CEO RULES OF THUMB
  • 5 Rules of Bluffing
  • 7 Rules of Delegation
  • 4 Key Partnering Rules
  • 4 Rules of Customer Buying Behavior
  • 5 Simple Tips to Improve Your Negotiating
  • 10 Universal Rules for Picking Your Fights
  • Warren Buffett's Rules for Selecting People
  • 3 Rules for Taking and Defending Market Share
  • 6 Rules For Adapting Your Company to Change
  • 17 rules of engagement for competing in the real economy
  • 7 Rules for Managing Superior / Subordinate Relationships
  • 6 Rules for Growing a Company Under Capital Constraints
  • 3 Rules for Keeping a Large Project from Running Out of Control
  • 5 Rules of CEO Leadership - How to Get Twitchy Troops to Follow You Into Battle
  • 5 Key Capital Investment Rules - How and When to Invest Capital in Your Business
  • 5 Special Rules for Running Start-ups (and how they differ from other types of organizations)
  • 2 Rules For Competing on Quality... One for Market Leaders and a Second for Market Upstarts
  • 7 Rules for Becoming a Successful Change Agent (while protecting yourself from the slings and arrows of hidden adversaries)

GROWING A COMPANY
  • Sam Walton's 10 Rules for Building a Business
  • Robert Almblad's Recipe For Launching a Business
  • What to do When Increasing Market Share isn't Feasible
  • Ray Noorda's (unwritten) Rules For Running and Growing a Business
  • Why Companies Often Plateau at 200 to 300 Employees... and 3 Ways to Break Through that Barrier

MARKETING
  • Peter Drucker's 3 Deadly Pricing Sins
  • Why You Should Never Mix Selling and Negotiating
  • 12 Ways to Convert a Commodity Sale into a Value Sale
  • 15 Ways to Use Emotion to Add Value to a Product or Service
  • When to Compete on Price and When to Compete on Quality and Value
  • Selecting the Type of Quality on Which Your Company Should Compete
  • Four Practical and Inexpensive Ways of Measuring Customer Satisfaction
  • 50 Types of Events or Occasions Suitable for Sending out Press Releases

FINANCE
  • Substituting the "Customer Money" for "Investor Money"
  • Capital Spending - Substituting the "Virtual Dollar" for Cash
  • What You Need to Know About Accepting Private Investment... and No One Will Tell You!

STRATEGIC ALLIANCES
  • Why Companies Partner and Collaborate
  • The Dangerous Dozen - Most Common Partnering Mistakes
  • Three Smart Tips for Managing Offsite Contractors From Guru.com
  • Our Favorite Short Cut for Finding A Partner Already Motivated to Help You
  • Partnerships R Us - How Toysrus.com Used Partnering to Red Ink into Profits
  • 5 Rules for Identifying Situations Where an Alliance or Partnering will Hurt not Help
  • How to Identify the Advantages and Disadvantages of a Proposed Strategic Alliance

CUSTOMER PARTNERING
  • Customer Partnerings vs. Supplier Partnerings
  • Which Customers to Partner With... and Which to Leave As Is
  • The "Loyalty Effect" a Hidden Force Behind Many Instances of Above Average Growth and Profit
  • Barb Gomolski's Most Common Reasons why new CRM (Customer Relationship Management) Initiatives Fail

BUSINESS STRATEGY
  • The Top 10 Signs a Company is Headed for Trouble
  • Fighting Competitive Battles on Two Fronts at the Same Time
  • Guy Kawasaki's Top 10 Reasons To Launch a Business Today
  • Increase Your Profits by Sharing Resources with Your Competitors
  • Using the "Lemming Effect" to convert Market Share into Greater Margins
  • Why Now is the Time for Existing Businesses to Launch New Ventures into New Markets
  • The Two Most Common Routes to Dominant Market Share - From the 40 year PIMS Study of 3000+ Business Units

MERGERS AND ACQUISITIONS
  • M&A-Driven Diversification - When to Use it... and When to Avoid it
  • The 10 most important factors to assure a successful merger or acquisition - Results of a recent Grant Thornton study on successful acquisitions...

OUTSOURCING
  • Recent Trends in Corporate Outsourcing - Results of a Cutter Consortium study
  • Carnegie Mellon University's "Cliff Notes-Like" Guide to Outsourcing - developed with data collected from major service providers such as Accenture and Satyam Computer Services.

PEOPLE
  • General Colin Powell's Personal Rules
  • Employee Stock Purchase Plans in a Nutshell
  • Practical Tips on Developing Your Company's Compensation Plan
  • How to Handle the New Gen X Labor Force - Three Keys to Better Bossing
  • Rumsfeld's Rules (The Personal Rules of CEO / Secretary of Defense Donald Rumsfeld)

MISCELLANEOUS
  • Practical Tips on Barter Transactions to Avoid IRS Scrutiny
  • New Accounting Rules that Impact Mergers and Acquisitions
  • How to use an "Auction" Process to Buy Lower and Sell Higher
  • The One Key Question to Ask When You go Into an Organization
  • "CEO churning" - The Bennis O'Toole Study on Current Trend of Reduced CEO Tenure
 
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